On November 13, the Owens Corning Forum 2025 was successfully held at the World Trade Center in Mexico City, bringing together the architecture and sustainable construction community in one of the event’s most relevant editions.
This year, the Forum featured the participation of three key figures in Mexican architecture:
- Architect Mario Schjetnan, an international benchmark in urbanism, landscape, and public space.
- Architect Javier Senosiain, a pioneer of organic architecture and creator of iconic works recognized for their integration with the environment.
- Architect Gabriela Carrillo, one of the most influential contemporary voices, recognized for her human-centered and sensitive approach to space.
This is how web design became branding. Branding became strategy. Strategy became campaigns. And eventually, an advertising agency with integrated thinking.
Today, we work with brands with national and international presence across sectors such as construction, industry, consumer goods, and technology. And if something has defined this evolution, it is the way trust-based relationships opened the path to new countries: the United States, England, Canada, Austria, and different regions of Latin America.
Their conferences offered a deep and current perspective on sustainability, responsible design, and the role of innovation in transforming the way we build.
The interest in these topics was reflected in the attendance: more than 350 professionals, including architects, engineers, distributors, builders, and decision-makers, gathered to listen, learn, and engage in dialogue.
As in every edition, the comprehensive production of the Forum — including operations, logistics, design, communication, and event experience — was developed by Akevia, ensuring a smooth, consistent format aligned with Owens Corning’s vision. The execution allowed the content, speakers, and interaction with attendees to take center stage.